The launch of a smartphone rugby game app marks a new direction for a Keighley design agency which is also nurturing young people.

Creative and Market-ing, based in Dalton Mills, has launched SuperCrazyRugby, aimed at fans of Rugby League and Rugby Union, through The Whole Caboosh, its apps design brand. It is the company’s first own-brand app product after working on successful apps for clients. Daniel Belcher, the agency's co-founder, said: “We’ve seen a huge demand in the app arena and a gap in the market. Not only are we able to design, but also build the apps as well. We have all the skills in-house to deliver the full package, so it was a natural step for us to branch out into this sector.

“SuperCrazyRugby is a great case study for the work we can achieve. We already work with and support local Champion-ship and Super League clubs so the rugby app was a logical start point.

“It’s great fun to play requiring precision, guile and determination. The aim is to dodge and shimmy your way around the biggest, thuggish opponents.”

Creative and Marketing is also helping youngsters interested in a career in graphic design, web development and the apps market. It launched the Nurture North intern programme and has set aside space in its studio where youngsters can get hands-on experience.

It is working with four graphic design A-level students from Bingley Grammar School who spend one day a week at the studios, following sessions run at the school Through Nurture North the firm is supporting interns Emma Denniss and Laura Proctor, a photography student at Craven College.

Emma, who won a Labour Party Conference award for the work she carried out during her placement at Creative and Marketing, has been provided with desk space at Dalton Mills.

Mr Belcher said: “Nurture North seeks out those with a flair for design and provides a pathway for development.

“We’re not limiting ourselves to Yorkshire, but prefer to be able to deal with clients face-to-face as needed.”

Creative and Marketing, which has five staff, has worked for telecomms firms including Orange, Blackberry and Vodafone but most of its clients are based in Yorkshire.