A Bradford public relations company has clinched its latest international client win.

Approach PR, based in Little Germany, will provide national, consumer and trade media relations and event management for one of Europe’s leading kitchen manufacturers, ALNO, and its UK subsidiary retail business, In-toto.

Approach works for other home interest clients including radiator manufacturer Heat Electric, tile manufacturer CP Group and furniture designer Halo.

Sarah Mitchell, ALNO UK’s marketing manager, said: “Approach PR demonstrated excellent interiors credentials. This expertise offers a perfect fit for ALNO’s challenge of repositioning our brands in a highly-competitive market and a having an award-winning PR team with such relevant experience right on our doorstep was simply too good an opportunity to miss.”

Suzanne Johns, managing director, said: “Winning such a reputable international client and a national award in the space of two months has been a huge boost for the team and reinforces how our consistent hard work and determination is paying off.”