The third generation of a Bradford potato crisp dynasty is to play a key role in the firm’s continued growth.

Sam Brook-Chrispin, 22, has joined the board of family-owned Seabrook Crisps, the firm founded by her late grandfather and now run by her father.

A graduate of Nottingham University, with a degree in business management, Sam has lived and breathed Seabrook Crisps since childhood, often acting as a new product development sounding board.

In recent years, her father Ken, who is chairman and chief executive, has turned the business from a northern manufacturer into a national crisp brand.

Seabrook Crisps has become one of the biggest crisp brands in the UK, doubling its market share despite the recession.

The business, launched by Colin Brook in 1945, is experiencing record sales with volumes up by 66 per cent.

The company, which employs more than 140 people, is forecasting growth throughout 2009 and 2010, projecting an increase in turnover to £31 million in the next 12 months.

Sam will play a key role in new product development. Ken Brook-Chrispin, said: “Sam has the ability and the confidence to trust her instincts and make the right decisions quickly. She’s also extremely creative, and that, coupled with her inherited passion and knowledge of the industry, means she’s spot on for helping to keep our business fresh, exciting and ahead of the game, which is particularly crucial during this growth period.”

Sam will work closely with managing director John Tague, on the acquisition of new accounts to add to the 5,000 new national stockists secured over the past year.

Sam said: “I am determined to make my mark. I’ve certainly got some big ideas, but for now, I’m keen to learn from the bottom up. I’ll be doing my bit on the factory floor, as well as taking-in every drop of knowledge and experience from my fellow board members.

“This is a long term proposition for me. I’m excited about the role I’m going to play in the future of Seabrook Crisps, as is my sister Charlotte, who will join the family business in the next couple of years after completing her marketing degree.”