One of Europe’s leading hotel brands is set to be announced soon as the operator of a new 120-bedroom hotel which is being built in the city.

It will be the first UK city centre venture for the unnamed group, which already operates in the North of England.

The company will run the new Number 1 Hamm Strasse which is now under construction by Liverpool-based developers The Property Group. The first phase of the £15m development is almost complete.

The hotel’s rooms are being offered for sale to investors by a company called Buyhotelrooms. com which says interest in the scheme has been “massive.”

Managing director Mark Bingham said 32 of the 100 rooms for sale had already been bought, which was well ahead of target.

Buyers include investors from Australia, Pakistan and Slovakia and Mr Bingham is confident all 100 rooms will have been snapped up by the end of October.

The scheme enables investors to buy hotel rooms for income or as part of a pension plan and half the rooms have so far been bought by pension fund operators for holders of Self Investment Personal Pensions.

Mr Bingham said: “There has been massive interest in the scheme. We’d budgeted to sell only a couple of rooms this month but we’ve sold 24.

“We’ve entered the quiet period now but I’m confident that after the holidays we’ll have no trouble selling the rest of the rooms.”

Mr Bingham said Bradford was seen as a good place to invest because of its regeneration plans.

Mark Bingham said: “The new hotel operator is one of Europe's leading names and a brand that will provide a big boost for Bradford.”

He said the new hotel operator would be revealed soon.