A LAUNDRY chemical company has scored a new sponsorship deal with Bradford City to help make its kits pitch perfect.

Christeyns, based in Rutland Street, Bradford, has teamed up with the Bantams until the end of the 2018/19 season.

The deal is expected to save Simon Grayson’s club thousands of pounds in laundry supplies. It will include the use of specific liquids to match a host of wash programmes and Christeyns has also installed an automatic detergent dosing system which will reduce wastage and make sure an efficient wash programmes.

It will help boost the claret and amber side, which has more than 150 players on its books, including reserves, the development squad, the Academy and the first team.

The laundry at Valley Parade is operated at least six days a week for seven hours a day by club kit man Alan Jackson and his team.

This process involves City’s home, away and training kits, which results in more than 210 sets of kit to wish each week.

Michael Shackleton, Bradford City’s commercial manager, said: “We would like to thank Dave Aveyard and Christeyns for their generosity and support.

“We have seen brilliant results from the new laundry facilities.

“Not only is the kit superbly clean but we are saving on energy and water usage too.”

Mr Aveyard, Christeyns’ operations director, said: “We are delighted to be involved with Bradford City and hope that it will be a great season for all the squads.

“We wanted to make sure all the players look their best and our new laundry system does just that.”

City are battling it out for a place in this season’s League One play-offs and will show off their kit with a home fixture against Portsmouth on Saturday, March 3.

Christeyns’ was founded in 1946 and has its headquarters in Ghent, Belgium. It now runs 13 factories across the world and produces specialist chemicals for industry sectors. The Christeyns group now employs around 850 people in sales offices across 30 countries.

Christeyns’ UK operation started in 1998 when it bought the Oils & Soaps company, which was itself founded in Bradford in 1848.