PEOPLE are being urged to donate blood in Shipley on Tuesday.
Two blood donation sessions are being held at St Peter's Church, Moorhead Lane, between 2pm and 3.45pm and from 4.45pm until 7.30pm.
NHS Blood and Transplant is keen that new and existing donors don't miss out on giving blood by being distracted by the World Cup.
Jon Latham, assistant director for donor services and marketing at NHS Blood and Transplant, said: "We want to remind everybody that the need for blood will continue even when their attention turns to the beautiful game.
"While the overall need for blood within the NHS has been reducing, thanks to improvements in clinical practice and our work with hospitals, we still need more than 7,000 people to attend a blood donation session every day.
"We particularly need our O Rh Negative and B Rh Negative blood donors and our platelet donors to keep attending."
For more information or to book an appointment visit www.blood.co.uk or call 0300 123 23 23.