THE BUSINESS OF FOOD
Supermarket shopping is shopping for mass-produced food and cannot
compete with shopping from the craftspeople. Catherine Brown looks at
the findings of a food sleuth
HENRIETTA GREEN: food lover, food sleuth and food critic, regards
shopping as the essence of good food. Buying the best you can afford has
been the ethos of her trawl through the shops and markets of Britain
which has taken her from The Duchy of Cornwall Oyster Farm to the Summer
Isles Smokery in Achiltibuie and has produced The Food Lovers' Guide to
Britain.
In the days when notable British chefs shopped in Rungis in Paris, and
to hell with the cost, few were aware that British producers also had
some foods which were worth buying. Working in PR, and given the task of
finding supplies of good British food for a London hotel, she uncovered
a rich vein of native produce. Why did no one know about it?
Her first foray into food guiding became British Food Finds (1989)
aimed at putting British caterers in touch with British food producers,
and it won her the Andre Simon Food Book Award for the year. Now she has
taken the format of the Good Food Guide and produced a book which is
both a good guide and a good read.
While not dismissing supermarket shopping, she sees this first and
foremost as shopping for mass-produced food. It cannot compete, she
maintains, with shopping from the craftspeople. The farmers and growers
who have persevered with raising old-fashioned breeds of animals, known
for their richness and depth of flavour; growing vegetable and fruit
varieties for taste rather
than appearance and yield; making cheeses with unpasteurised milk by
hand; and boiling up whole fruit in small batches to make fruity jams.
''If anyone tries to tell you that Britain suffers from a dearth of
quality producers,'' she says, ''just don't believe them -- there are
hundreds.''
There are also, she admits, some who have jumped on the bandwagon of
hand-made-and-homespun with less commitment than she would wish. She
does not include those who cut corners for the sake of cost. She is not
impressed with pretty labels and old-fashioned images which front-up
products whose integrity is in doubt. She is not afraid to air
contentious issues.
Take ice-cream: ''Seemingly hundreds of farms make and sell ice-cream.
The reason is simple: farmers want to 'add value' to their milk and we,
the general public, are only too happy to buy a 'farmhouse' product.
Closer inspection reveals that these ice-creams are not any different
from those made in a factory.
''Granted, some do have a higher dairy fat content, but most contain
stabilisers and emulsifiers added to prolong shelf-life and to make the
ice-cream hold together -- not a very 'farmhouse' approach.''
Other issues which she delves into include the business of natural
versus artificial flavouring. The anomaly in our labelling laws which
allows a chemically-prepared flavouring, which is ''nature identical'',
to pass for natural, allowing producers to claim ''no artificial
flavouring''.
''I am not suggesting that these chemically identical flavours are
harmful,'' she says, ''but they are misleading and, more to the point,
they taste synthetic. If I buy a farmhouse ice-cream, for instance, I
want it to taste fresh and to be made with fresh ingredients that come
from a farm, not a laboratory.''
Though her Scottish trawl may not have been as thorough as her English
and Welsh efforts, nevertheless Scotland wins three of her 1993 ''Best''
in Britain awards. ''Best Cheese'' goes to Bonchester, ''Best Miller''
is Donald MacDonald in Alford, ''Best Smoker'' is Keith Dunbar in
Achiltibuie.
Festive shoppers may be interested to know that she awards ''Best
Chocolates'' to Melchoir in Devon, ''Best Cakes'' to Mrs Gill's in
Devon, ''Best Ham and Bacon'' to Richard Woodall in Cumbria, and ''Best
Sweets'' to the Toffee Shop, Cumbria.
To date, this is the best attempt to put Britain's most notable food
produce on the map.
Bonchester Cheese, Bonchester Bridge, Hawick, Roxburghshire (045-086
635); Montgarrie Mill, Montgarrie, Alford, Aberdeenshire (09755 62209);
Summer Isles Foods, Achiltibuie, Ullapool, Ross-shire (085-482 353);
Melchoir, Chittlehampton, Devon (0769 540643); Mrs Gill's Country Cakes,
Unit 1 & 5 Link House, Leat Street, Tiverton, Devon (0884 242744);
Richard Woodall, Lane End Waberthwaite, nr Millom, Cumbria (0229
717237); The Toffee Shop, 7 Brunswick Road, Penrith, Cumbria (0768
62008).
* Henrietta Green's Food Lovers' Guide to Britain, BBC Books, #9.99.
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