Morrisons smashes records with Sue Ryder charity partnership

Morrisons smashes records with Sue Ryder charity partnership

Morrisons staff members Claire Waites, Ian Hunt, Helen Wilkinson and Michael Leighton, who took part in a skydive at Langar Airfield in Nottinghamshire and raised more than £3,000 for Sue Ryder care.

Morrisons staff member Kevin Wilson having a lizard shaved and coloured into his head to support the 'Raise a Smile' appeal for Sue Ryder.

Entrants from Morrisons head office in the Manorlands Mascot Gold Cup, which was held at Wetherby Racecourse in April and raised £15,000 for Sue Ryder.

Staff from Morrisons store in Mayo Avenue, Bradford, taking part in the Three Peaks Challenge to raise money for Sue Ryder.

Staff from the Bradford-based supermarket chain Morrisons completing the 'Way of the Roses' coast-to-coast cycle route to raise money for Sue Ryder.

Morrisons staff taking part in a static cycle challenge to raise money for Sue Ryder.

First published in News Bradford Telegraph and Argus: Photograph of the Author by , T&A Reporter

STAFF and customers from the Bradford-based supermarket chain Morrisons have smashed through the £500,000 funding barrier just five months into a charity partnership with Sue Ryder care.

The figure signals the most successful start to a charitable appeal in the company's 115-year history.

Sue Ryder is using the money to pay for new community services and family support teams across the UK, alongside an online support network where families affected by end-of-life care issues can receive dedicated support and advice 24-hours a day.

Heidi Travis, chief executive at Sue Ryder, which runs the Manorlands Hospice in Oxenhope, said: “We’re thrilled that our partnership with Morrisons has got off to such a great start.

"With the support of customers and colleagues, we will be able to give even more people the care they want at the end of their lives and crucially, provide support for their families.

“The money raised so far will go a long way in helping us to do this, and I’d like to thank everyone at Morrisons for raising such a fantastic amount.”

Stores across the country have held hundreds of fundraising events to support the Raise a Smile partnership, including Britain's Got Talent parties and a variety of sporting challenges to celebrate this summer's packed calendar of international events.

Staff based at Morrisons' head office, at Hilmore House on Gain Lane, Bradford, recently took part in a sponsored skydive in Nottinghamshire to raise more than £3,000 for the appeal, with others having their hair shaved into weird and wacky designs to boost the total further.

Martyn Jones, group corporate services director at Morrisons, said: “By raising £500,000 in just five months, Morrisons colleagues and customers have shown just how much they are behind our partnership with Sue Ryder.

“The new healthcare services being funded by the partnership will ensure that nobody feels abandoned and alone at a time when they desperately need support.

"We’re incredibly proud to be involved in a partnership that will make such a lasting difference to thousands of families across the UK."

As well as raising money, Sue Ryder and Morrisons have worked together on several initiatives to celebrate the partnership, including an offer where people received a voucher for a free hot drink in a Morrisons café if they spent over £10 in a Sue Ryder shop.

Hundreds of Morrisons stores also took part in Sue Ryder’s Wanted campaign, with colleagues donating bags of unwanted items to the charity’s shops.

For more information on the 'Raise a Smile' partnership, call 0800 949 6000 or email morrisons@sueryder.org.

Donations of £3 can also be made by texting 'SMILE' to 70213.

Comments (5)

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1:20pm Sun 3 Aug 14

Jontemp says...

The group of seven are from bradford Victoria store not mayo!
The group of seven are from bradford Victoria store not mayo! Jontemp
  • Score: 0

3:17pm Sun 3 Aug 14

999 number of the beast says...

I think this is another reason why Morrisons has lost market share. Spending to much time fundraising and you can never get through Victoria without some charity bugging you at the entrance.
I think this is another reason why Morrisons has lost market share. Spending to much time fundraising and you can never get through Victoria without some charity bugging you at the entrance. 999 number of the beast
  • Score: 0

3:22pm Sun 3 Aug 14

Robin of Loxley says...

What are the chances the money donated will go to the people it's intended for (and not some fat cats at the top)?
What are the chances the money donated will go to the people it's intended for (and not some fat cats at the top)? Robin of Loxley
  • Score: 2

6:12pm Sun 3 Aug 14

tinytoonster says...

Robin of Loxley wrote:
What are the chances the money donated will go to the people it's intended for (and not some fat cats at the top)?
same with all charities i'm afraid.
well done though.
[quote][p][bold]Robin of Loxley[/bold] wrote: What are the chances the money donated will go to the people it's intended for (and not some fat cats at the top)?[/p][/quote]same with all charities i'm afraid. well done though. tinytoonster
  • Score: 2

8:23pm Sun 3 Aug 14

davidh66 says...

Robin of Loxley wrote:
What are the chances the money donated will go to the people it's intended for (and not some fat cats at the top)?
Good point lets hope ithe money does go back into the community and is not used to help buy weapons for third world terrorists
[quote][p][bold]Robin of Loxley[/bold] wrote: What are the chances the money donated will go to the people it's intended for (and not some fat cats at the top)?[/p][/quote]Good point lets hope ithe money does go back into the community and is not used to help buy weapons for third world terrorists davidh66
  • Score: 0

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