RESIDENTS who must negotiate a busy Haworth road have received a new, electronic roadside warning sign to encourage motorists to watch their speed.

The vehicle-activated sign has been installed by Bradford Council, near West Lane Methodist Chapel.

It was put in place after alternative measures to help pedestrians were judged to be unworkable.

Worth Valley ward councillor Rebecca Poulsen said the sign was the result of three-years worth of dialogue and consultation to help make this location safer.

She explained: "There have been concerns for a number of years. That end of Haworth has quite a lot of elderly residents living on both sides of the road.

"When I was elected in 2011 I started going to residents' meetings at Heathcliff sheltered housing, and one of the first things they mentioned were the problems with crossing the road."

Several possible solutions to the problem were considered, including a zebra crossing and a traffic island.

However, the zebra crossing proposal was discarded after highways officers decided that this would be too close to a bend, so would not be visible enough to approaching motorists. They also concluded that the road was too narrow at this point to accommodate an island.

Coun Poulsen added: "The next idea was for a vehicle activated flashing sign to help slow down traffic coming round the bend."