Bradford is bookies' favourite for number of world cup 'sickies'

Adrian Chiles whom people in Bradford believe will be the most irritating presenter

Adrian Chiles whom people in Bradford believe will be the most irritating presenter

First published in News
Last updated
Bradford Telegraph and Argus: Photograph of the Author by , T&A Reporter

MORE people in Bradford will take sick days during the World Cup than in any other part of the country, says a study carried out by bookmakers William Hill.

According to the Three Thousand Lions report, seven per cent of fans in the city will either definitely or probably skip work or lectures to watch a game from the tournament in Brazil at some point - the highest figure in England.

Representatives of William Hill were in Bradford today to see if World Cup fever was gripping the city ahead of tomorrow's first game between Brazil and Croatia in Sao Paulo.

Rupert Adams, of William Hill, said: "We would normally expect every third car to have an England flag and people to be wearing England shirts.

"But there's nothing. Expectations have collapsed, no-one cares.

"We are trying to boost everyone's excitement - but it has been difficult."

He added: "We have been to ten cities and are yet to find someone in an England shirt - it's maybe one of the least expectant World Cups ever."

The study also found that 66 per cent of fans in Bradford expect to watch England play during the tournament, with 68 per cent of men and 19 per cent of women intending to watch all of England's games.

Twelve per cent of supporters in Bradford intend to pray for England at some point - even though seven per cent of them are not religious.

A little more than one in ten people said they will watch England in the pub, while 16 per cent claimed that superstitions meant they had to watch England from the same seat, with the same people, and wearing the same item of clothing.

An England defeat will leave 64 per cent of fans in Bradford feeling genuinely disappointed, while 37 per cent will feel their stress levels increase while Roy Hodgson's men play. And 14 per cent believe they will have an argument with a partner or loved one as a result of watching the World Cup.

Finally, Bradfordians reckon ITV anchorman Adrian Chiles will be the most irritating presenter.

Mr Adams added: "This gives us a snapshot of how a huge sporting event can affect our lives. Not just for ardent England fans, but even those who aren’t really that interested. We can’t escape the World Cup and our research clearly shows that for some people it is a temporary life-changing event."

Some pubs in Bradford have got into the World Cup swing. Stuart Carr, of the Turf pub on Keighley Road, Frizinghall, has sewn flags of all 32 nations together to form a striking 32ft by 12ft montage, which he hopes will prove a real talking point for footy-mad customers.

Comments (18)

Please log in to enable comment sorting

6:06pm Wed 11 Jun 14

sorrow&anger says...

Another league table and, yes, we're at the bottom again. This is also a wonderful advertisement for the local work ethic which will give Cllr. Green's Producer City inward investment programme a real boost.
Another league table and, yes, we're at the bottom again. This is also a wonderful advertisement for the local work ethic which will give Cllr. Green's Producer City inward investment programme a real boost. sorrow&anger
  • Score: 32

6:16pm Wed 11 Jun 14

Bone_idle18 says...

Most games are 5:00pm and after, so maybe we just have more of a night time economy that other Cities? More people forced to work shifts due to the shortage of jobs in the area?
Most games are 5:00pm and after, so maybe we just have more of a night time economy that other Cities? More people forced to work shifts due to the shortage of jobs in the area? Bone_idle18
  • Score: 3

6:31pm Wed 11 Jun 14

BigFigure says...

Drivel
Drivel BigFigure
  • Score: -1

7:23pm Wed 11 Jun 14

Yorkshire Lass says...

Some people will bet on anything. However, bets related to Bradford being bottom of any league is probably a good bet.
Some people will bet on anything. However, bets related to Bradford being bottom of any league is probably a good bet. Yorkshire Lass
  • Score: 23

7:30pm Wed 11 Jun 14

Robin of Loxley says...

What ?!

Are you telling me there's actually people employed in Bradford?!

When the hell did this happen ?!
What ?! Are you telling me there's actually people employed in Bradford?! When the hell did this happen ?! Robin of Loxley
  • Score: -18

7:50pm Wed 11 Jun 14

tinytoonster says...

Bone_idle18 wrote:
Most games are 5:00pm and after, so maybe we just have more of a night time economy that other Cities? More people forced to work shifts due to the shortage of jobs in the area?
shortage of jobs or shortage of people willing to work?
key word in bradford, INCAPACITY!
crops up a lot!
[quote][p][bold]Bone_idle18[/bold] wrote: Most games are 5:00pm and after, so maybe we just have more of a night time economy that other Cities? More people forced to work shifts due to the shortage of jobs in the area?[/p][/quote]shortage of jobs or shortage of people willing to work? key word in bradford, INCAPACITY! crops up a lot! tinytoonster
  • Score: 4

8:10pm Wed 11 Jun 14

Thee Voice of Reason says...

The figures just include the councils sick days so they are default the worst.
The figures just include the councils sick days so they are default the worst. Thee Voice of Reason
  • Score: -1

7:08am Thu 12 Jun 14

schroeder says...

Why do the T&A keep giving these stupid, pointless, and infactual tables that no one cares about the light of day?
Why do the T&A keep giving these stupid, pointless, and infactual tables that no one cares about the light of day? schroeder
  • Score: 0

7:37am Thu 12 Jun 14

food_for_thought says...

Translation for the hard of thinking...
William Hill wanted to raise their profile in Bradford, issued a press release to the local newspaper who rehashed it slightly and provided the company with the free advertising it was looking for.
Translation for the hard of thinking... William Hill wanted to raise their profile in Bradford, issued a press release to the local newspaper who rehashed it slightly and provided the company with the free advertising it was looking for. food_for_thought
  • Score: 10

8:33am Thu 12 Jun 14

bluebluerobin says...

food_for_thought wrote:
Translation for the hard of thinking...
William Hill wanted to raise their profile in Bradford, issued a press release to the local newspaper who rehashed it slightly and provided the company with the free advertising it was looking for.
That’s quite possible. But the story has been picked up nationally and the damage is done. It is a vicious downward spiral; our pervasive negative image means that all the bad stuff is believed. This story and the recent one that said half of Bradford’s adults are functionally illiterate will scare aware investors quicker than anything.
[quote][p][bold]food_for_thought[/bold] wrote: Translation for the hard of thinking... William Hill wanted to raise their profile in Bradford, issued a press release to the local newspaper who rehashed it slightly and provided the company with the free advertising it was looking for.[/p][/quote]That’s quite possible. But the story has been picked up nationally and the damage is done. It is a vicious downward spiral; our pervasive negative image means that all the bad stuff is believed. This story and the recent one that said half of Bradford’s adults are functionally illiterate will scare aware investors quicker than anything. bluebluerobin
  • Score: 19

8:41am Thu 12 Jun 14

bachtothefuture says...

bluebluerobin wrote:
food_for_thought wrote:
Translation for the hard of thinking...
William Hill wanted to raise their profile in Bradford, issued a press release to the local newspaper who rehashed it slightly and provided the company with the free advertising it was looking for.
That’s quite possible. But the story has been picked up nationally and the damage is done. It is a vicious downward spiral; our pervasive negative image means that all the bad stuff is believed. This story and the recent one that said half of Bradford’s adults are functionally illiterate will scare aware investors quicker than anything.
You forgot the ones about poor health provision, rising unemployment, bad (and corrupt education), obesity (emphasising that we’re all lazy), unhealthy curries and public hygiene.
[quote][p][bold]bluebluerobin[/bold] wrote: [quote][p][bold]food_for_thought[/bold] wrote: Translation for the hard of thinking... William Hill wanted to raise their profile in Bradford, issued a press release to the local newspaper who rehashed it slightly and provided the company with the free advertising it was looking for.[/p][/quote]That’s quite possible. But the story has been picked up nationally and the damage is done. It is a vicious downward spiral; our pervasive negative image means that all the bad stuff is believed. This story and the recent one that said half of Bradford’s adults are functionally illiterate will scare aware investors quicker than anything.[/p][/quote]You forgot the ones about poor health provision, rising unemployment, bad (and corrupt education), obesity (emphasising that we’re all lazy), unhealthy curries and public hygiene. bachtothefuture
  • Score: 15

9:14am Thu 12 Jun 14

gouldengirl says...

I think the Council has secretly given up on Bradford. They just lie back and let bad news drag the city down.

When stories like this appear Cllr. Hinchcliffe should immediately issue a good-news rejoinder and bang the drum. For the foreseeable future Visit Bradford should be refocussed on quick-response defensive work, rather than the hopeless task of persuading people to come and holiday here.
I think the Council has secretly given up on Bradford. They just lie back and let bad news drag the city down. When stories like this appear Cllr. Hinchcliffe should immediately issue a good-news rejoinder and bang the drum. For the foreseeable future Visit Bradford should be refocussed on quick-response defensive work, rather than the hopeless task of persuading people to come and holiday here. gouldengirl
  • Score: 10

10:01am Thu 12 Jun 14

hx3bantam says...

There you go! William Hill slagging Bradford. Take your business elsewhere instead of leeching off poorer cities. Who completed this "study"? On the one hand they say Bradfordians will be skipping work for the World Cup but when they visited found no one gives a flying one and still stick the boot in. Perhaps the media have won and their constant attempts to derail the England team have finally rubbed off on Joe Public. Anyway I've taken Uruguay at 33/1 on SkyBet and if Brazil win I get my stake back.
There you go! William Hill slagging Bradford. Take your business elsewhere instead of leeching off poorer cities. Who completed this "study"? On the one hand they say Bradfordians will be skipping work for the World Cup but when they visited found no one gives a flying one and still stick the boot in. Perhaps the media have won and their constant attempts to derail the England team have finally rubbed off on Joe Public. Anyway I've taken Uruguay at 33/1 on SkyBet and if Brazil win I get my stake back. hx3bantam
  • Score: 2

10:52am Thu 12 Jun 14

Albion. says...

"We have been to ten cities and are yet to find someone in an England shirt - it's maybe one of the least expectant World Cups ever."

That's because they have no chance.
"We have been to ten cities and are yet to find someone in an England shirt - it's maybe one of the least expectant World Cups ever." That's because they have no chance. Albion.
  • Score: 2

12:05pm Thu 12 Jun 14

baildongreen says...

gouldengirl wrote:
I think the Council has secretly given up on Bradford. They just lie back and let bad news drag the city down.

When stories like this appear Cllr. Hinchcliffe should immediately issue a good-news rejoinder and bang the drum. For the foreseeable future Visit Bradford should be refocussed on quick-response defensive work, rather than the hopeless task of persuading people to come and holiday here.
Nationally Bradford is famous for the Ripper and the years it took to catch him, the Valley Parade fire, the Manningham riots, the crossbow cannibal, endless Channel 4 documentaries about our integration issues, Crap Towns & poor planning, and the Rev. Paul Flowers.

It’s time Cllr. Hinchcliffe got off her backside and started promoting Bradford. There’s a mountain of bad publicity to overturn.
[quote][p][bold]gouldengirl[/bold] wrote: I think the Council has secretly given up on Bradford. They just lie back and let bad news drag the city down. When stories like this appear Cllr. Hinchcliffe should immediately issue a good-news rejoinder and bang the drum. For the foreseeable future Visit Bradford should be refocussed on quick-response defensive work, rather than the hopeless task of persuading people to come and holiday here.[/p][/quote]Nationally Bradford is famous for the Ripper and the years it took to catch him, the Valley Parade fire, the Manningham riots, the crossbow cannibal, endless Channel 4 documentaries about our integration issues, Crap Towns & poor planning, and the Rev. Paul Flowers. It’s time Cllr. Hinchcliffe got off her backside and started promoting Bradford. There’s a mountain of bad publicity to overturn. baildongreen
  • Score: 11

2:03pm Thu 12 Jun 14

FinlandStation says...

gouldengirl wrote:
I think the Council has secretly given up on Bradford. They just lie back and let bad news drag the city down.

When stories like this appear Cllr. Hinchcliffe should immediately issue a good-news rejoinder and bang the drum. For the foreseeable future Visit Bradford should be refocussed on quick-response defensive work, rather than the hopeless task of persuading people to come and holiday here.
Today Cameron smeared Bradford by implication suggesting our schools were in the hands of Muslim extremists. It’s another black mark for this city.

The Council must learn to respond quickly to this and other stories otherwise the impression goes by default and it’s another nail in our coffin. Inward investment will not take place until companies are convinced that Bradford is a fit place to bring up families.

Coun. Hinchliffe doesn't seem to be doing much except draw her allowances.
[quote][p][bold]gouldengirl[/bold] wrote: I think the Council has secretly given up on Bradford. They just lie back and let bad news drag the city down. When stories like this appear Cllr. Hinchcliffe should immediately issue a good-news rejoinder and bang the drum. For the foreseeable future Visit Bradford should be refocussed on quick-response defensive work, rather than the hopeless task of persuading people to come and holiday here.[/p][/quote]Today Cameron smeared Bradford by implication suggesting our schools were in the hands of Muslim extremists. It’s another black mark for this city. The Council must learn to respond quickly to this and other stories otherwise the impression goes by default and it’s another nail in our coffin. Inward investment will not take place until companies are convinced that Bradford is a fit place to bring up families. Coun. Hinchliffe doesn't seem to be doing much except draw her allowances. FinlandStation
  • Score: 7

7:26pm Thu 12 Jun 14

bachtothefuture says...

bluebluerobin wrote:
food_for_thought wrote:
Translation for the hard of thinking...
William Hill wanted to raise their profile in Bradford, issued a press release to the local newspaper who rehashed it slightly and provided the company with the free advertising it was looking for.
That’s quite possible. But the story has been picked up nationally and the damage is done. It is a vicious downward spiral; our pervasive negative image means that all the bad stuff is believed. This story and the recent one that said half of Bradford’s adults are functionally illiterate will scare aware investors quicker than anything.
There is never any good news about Bradford, at least not at the national level, which is where it really matters if you are trying, like the hapless Councillor Green, to get companies to invest in this city of ours.

City Hall needs to be more proactive at promoting good news stories. It also needs to be much lighter on its feet and a lot more convincing when dealing with the non-stop torrent of bad news.
[quote][p][bold]bluebluerobin[/bold] wrote: [quote][p][bold]food_for_thought[/bold] wrote: Translation for the hard of thinking... William Hill wanted to raise their profile in Bradford, issued a press release to the local newspaper who rehashed it slightly and provided the company with the free advertising it was looking for.[/p][/quote]That’s quite possible. But the story has been picked up nationally and the damage is done. It is a vicious downward spiral; our pervasive negative image means that all the bad stuff is believed. This story and the recent one that said half of Bradford’s adults are functionally illiterate will scare aware investors quicker than anything.[/p][/quote]There is never any good news about Bradford, at least not at the national level, which is where it really matters if you are trying, like the hapless Councillor Green, to get companies to invest in this city of ours. City Hall needs to be more proactive at promoting good news stories. It also needs to be much lighter on its feet and a lot more convincing when dealing with the non-stop torrent of bad news. bachtothefuture
  • Score: 3

7:52am Fri 13 Jun 14

Bone_idle18 says...

bachtothefuture wrote:
bluebluerobin wrote:
food_for_thought wrote:
Translation for the hard of thinking...
William Hill wanted to raise their profile in Bradford, issued a press release to the local newspaper who rehashed it slightly and provided the company with the free advertising it was looking for.
That’s quite possible. But the story has been picked up nationally and the damage is done. It is a vicious downward spiral; our pervasive negative image means that all the bad stuff is believed. This story and the recent one that said half of Bradford’s adults are functionally illiterate will scare aware investors quicker than anything.
You forgot the ones about poor health provision, rising unemployment, bad (and corrupt education), obesity (emphasising that we’re all lazy), unhealthy curries and public hygiene.
Don't forget electoral fraud and uninsured drivers.
[quote][p][bold]bachtothefuture[/bold] wrote: [quote][p][bold]bluebluerobin[/bold] wrote: [quote][p][bold]food_for_thought[/bold] wrote: Translation for the hard of thinking... William Hill wanted to raise their profile in Bradford, issued a press release to the local newspaper who rehashed it slightly and provided the company with the free advertising it was looking for.[/p][/quote]That’s quite possible. But the story has been picked up nationally and the damage is done. It is a vicious downward spiral; our pervasive negative image means that all the bad stuff is believed. This story and the recent one that said half of Bradford’s adults are functionally illiterate will scare aware investors quicker than anything.[/p][/quote]You forgot the ones about poor health provision, rising unemployment, bad (and corrupt education), obesity (emphasising that we’re all lazy), unhealthy curries and public hygiene.[/p][/quote]Don't forget electoral fraud and uninsured drivers. Bone_idle18
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree