‘Bake buns’ is the latest homely but no-nonsense exhortation intriguing passing walkers and motorists in a field above Oxenhope.

The message is displayed in the form of a Hollywood-style sign, installed by Tour de France enthusiasts in the Worth Valley. Later this summer, the sign is due to comprise the message ‘Welcome to Yorkshire’, in time for when the Grand Depart cyclists race through.

Until then, letters installed above Shaw Lane are being changed every few weeks to create a new message.

Councillor Russell Brown said some of the women in the Project Hollywood initiative wanted some more ladylike messages.

He added: “That is is why we’ve had ‘Knit wool’ and now ‘Bake buns’!”